Reflective Report

Due to our collective lack of experience in any technological field, we found it difficult to initially decide upon a concept for our project. To overcome this we decided to set up a website offering a service, though coming to a final decision as to what this service would be also proved to be a difficult process.

One of the ideas originally proposed by the group was a site where one could share and discuss movie reviews. However, we found this market to be too saturated already, a view that online magazine Dissent blogger Charles Taylor (2011) agrees with, saying: “There are too many critics writing too many pieces.” However in the end we settled on Premier Football Scanner, as it was something we felt we could construct, as well as being something we would consider using.

The production of our site was a fairly smooth one. We chose WordPress to host our site as it offered the best widgets for our PFS service. However, while the widgets provided by WordPress allowed for a fairly simple set up, the limitations of the site were clear to see, with very little room to manoeuvre when it came to the aesthetics of the site. This was not the only issue in constructing the site though. While the headlines provided by Google Alerts update automatically they did not provide a link to the relevant sites. This was something we attempted to ratify, but were unable to do so. We did however ensure this was something we addressed in our pitch in the ‘Going Forward’ section.

The process of working in a team for this project, as is often the case with university assignments, proved to be difficult at times. Agreeing on set times for everyone to meet was an obstacle, particularly with regards to completing the presentation, due namely in part to other deadlines at the time.

To combat this we agreed on sections of the pitch presentation that we would each focus on. For example I was given: Technical Features, The Site In Action and McLuhan’s Tetrad. We compiled brief notes together then worked on our delegated sections individually. We found delegation the most effective method for completing work, working in line with AudienceBloom (a content marketing firm) CEO Jayson DeMeres (2015). He said: “Doing so encourages more trust and respect within your team and helps prevent breaks in communication or understanding.”


The ‘Technical Features’ slide from our pitch presentation which I was tasked with producing.


If we were to take on a project like this in the future, I feel it would be beneficial to branch out and include members with different skill sets to our own. A media student with programming skills for instance could have proved valuable to three journalism students like ourselves. Effective teamwork was definitely a key part in producing a sound product though, as Levin (2002) said: “It’s also a matter of giving you the valuable experience of working with others and you will learn something from it.”

Word Count: 487


  • LEVIN, Peter (2002). Successful Teamwork! Glasgow, Open University Press.

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